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标王失败的原因是什么？
数十亿资产的企业为何这般脆弱？
“青年近卫军”为何如此短命？
狂热的激情是怎样成为祸根的？
中国“*”是怎样砸掉的？
中国网络经济的原罪是什么？
暴利到底给企业留下了什么？
“多元化”的陷阱有多深？
企业家离政治该有多近？

<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">标王失败的原因是什么？
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">数十亿资产的企业为何这般脆弱？
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">“青年近卫军”为何如此短命？
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">狂热的激情是怎样成为祸根的？
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">中国“*”是怎样砸掉的？
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">中国网络经济的原罪是什么？
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">暴利到底给企业留下了什么？
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">“多元化”的陷阱有多深？
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">企业家离政治该有多近？
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">

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作者简介

吴晓波
知名财经作家，常年从事中国企业史和公司案例研究，著有多种广具影响力的财经图书：
《腾讯传》
《大败局I》
《大败局II》
《历代经济变革得失》
《激荡十年，水大鱼大》
《激荡三十年》（上）（下）
《跌荡一百年》（上）（下）

目　　录

序言关于“中国式失败”的思考

健力宝 “东方魔水”是如何变味的
“东方魔水”：一个橙黄的传说
乱世纷战：清新一枝不坠泥
致命一问：健力宝是谁人的
呵护李宁：小李比老李幸运
政商交恶：偏不卖给创业人
张海登台：命运三耍李经纬
“法师”当家：步步臭棋毁天物
盛宴散场：闹剧何日有竟时
【健力宝大事记】
【后续故事】
【新新观察】值得检讨的“三水策略”

<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">序言 关于“中国式失败”的思考
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;"> 
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">健力宝 “东方魔水”是如何变味的 
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">“东方魔水”：一个橙黄的传说
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">乱世纷战：清新一枝不坠泥
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">致命一问：健力宝是谁人的
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">呵护李宁：小李比老李幸运
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">政商交恶：偏不卖给创业人
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">张海登台：命运三耍李经纬
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">“法师”当家：步步臭棋毁天物
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">盛宴散场：闹剧何日有竟时
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">【健力宝大事记】
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">【后续故事】
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">【新新观察】值得检讨的“三水策略”
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;"> 
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">科龙 一条被刻意猎杀的龙 
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">顺德模式：炸平山头建厂房
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">潘宁宿命：怎一个“愤”字了得
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">科龙革命：名不副实的革命
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">格林柯尔：抢食腐尸的兀鹰
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">顾氏新政：一块钱里有我两毛
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">造系运动：并购催生霸王梦
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">顾郎之争：一场针锋相对的战争
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">【科龙大事记】
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">【后续故事】
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">【八方说词一】可惜了，科龙
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">【八方说词二】顾雏军的并购“七板斧”
 
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;"> 
 
<p style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: #656565; font-family: 'Hiragino Sans GB', Verdana, Simsun; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">

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